Every customer is unique in nature. They have different buying patterns, different insights & different outlooks. But there is one thing unique about the entire customer fraternity:Every customer is confused. And when anybody is confused he needs advice, consultancy or help.
- Strict to the core part of your advice and cash on it.
Let the confusion prevail: The day the consumer stops being confused is the day advisors lose their jobs. So dont let this happen. Offer them variety rather value added variety and let customers choose their own solution for their confusion. If the customer dosent find the solution the door is always open for other competitors. Never let this happen.